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November 11, 2020

Episode 15: Marketing Trend Predictions for Staffing Firms in 2021 with Ryan Kovach, Kelli Schutrop, and Jeff Staats


On this episode of the You Own the Experience podcast, Robert Mann gazes into the staffing crystal ball with three staffing industry marketing experts – Kelli Schutrop, Director of Sales and Marketing at Parqa, Jeff Staats, Head of Marketing for Talent Launch, and Ryan Kovach, staffing CMO at large.

At the start of this year most staffing firms probably measured their long-term plans in years. Now, those same firms are measuring those same plans in weeks. The volatility that we’ve seen in 2020 has made many hesitant to predict what might happen into 2021. But not us.

Here our experts offer their thoughts on strategy, technology, and marketing, while also discussing:

  • Why your firm should be an early adopter of on-demand staffing 
  • The need for recruiters to be comfortable in front of a camera
  • How Google is increasingly becoming a ‘pay to play’ marketing tool

Check out the episode to hear more. And don’t forget to submit your questions for our “Ask Lauren” segment via email to robert.mann@ableteams.com. This is a segment of the podcast where Robert Mann asks Lauren Jones, Consultant & Advisor to the Staffing & Recruiting Industry, Tech Stack Expert, and HR Tech Super Nerd, fiery questions from listeners like you about the staffing industry.

This episode is brought to you by Sense.

Marketing Strategy Guide