Episode 41: Back to Marketing and Tech Basics with Jeff Staats, Jeff Pelliccio, and Kelli Shutrop

On this episode of the You Own The Experience podcast, Robert Mann and Lauren B. Jones are joined by the triumvirate of Jeff Staats (CMO at Haley Marketing), Jeff Pelliccio (Founder of Allied Insight), and Kelli Shutrop (Director of Sales and Marketing at PARQA), all of whom bring deep and broad knowledge of the developing role of technology and evolving marketing strategy in the world of staffing.

Here the group chats about how the industry has made a quick switch from being somewhat tech-phobic to perhaps overeager. Some firms are beginning to put the cart before the horse, seeing technology as a performance generator, rather than the performance enhancer it’s designed to be. It’s time, they argue, to go back to basics.

Our expert five-piece chats about:

• The importance of finding tech that drives you toward your business goals
• The continued importance of processes and training in establishing a tech-friendly business base
• Why you should employ a quarterback to run your technology plays
• The effective use of goats in enhancing your personal brand

Check out the episode to learn more.