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June 2, 2021

Episode 29: Recruiter Branding and an Omnichannel Staffing Approach with Ashley Bowlin

On this episode of the You Own The Experience podcast, Robert Mann and Lauren B. Jones sit down to discuss current events in the Staffing Industry, and are later joined by Ashley Bowlin, Director of Marketing at TrackerRMS, an integrated ATS and CRM platform that aims to help staffing and recruiting firms build better.

Here Mann, Jones, and Bowlin discuss the increasing need for recruiters to wear a marketer’s hat and the need for them to develop individual brands. People like to deal with people, so the most successful staffing professionals are increasingly those who aren’t afraid to show their face and broadcast their voice. In this game of relationships, it helps to be known. Content creation and delivery form a critical part of this process, as Bowlin is happy to explain.

The trio also chat about:

  • The joys of being proven wrong by data
  • The need for an omnichannel approach in delivering good content to the right places
  • How women need to stop diminishing their accomplishments

Check out the episode to learn more. 

This episode is brought to you by Able.