<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=575614229608033&amp;ev=PageView&amp;noscript=1">
May 5, 2021

Episode 27: The Marketing Medicine for Post-Pandemic Pains with Kelli Shutrop

On this episode of the You Own The Experience podcast, Robert Mann and Lauren Jones sit down to discuss current events in the Staffing Industry and are joined by Kelli Schutrop, Director of Sales and Marketing at Parqa, a digital marketing agency that specializes in helping staffing and recruiting firms grow their brands.

Here Mann, Jones, and Schutrop discuss a number of common pain points currently being felt by the industry, and how many can be solved through marketing and storytelling. From focusing your firm’s brand, through capitalizing on technology, to attracting and retaining the best in-house team, it might be surprising how much of an impact good storytelling can have, and how far the tentacles of marketing reach.

The trio also chat about:

  • USPs and differentiators you should avoid like the plague.
  • Selling your firm on benefits rather than features.
  • The two most effective strategies to retain top recruiters.
  • The need (and possible business opportunity) for Schutrop-brand Staffing Gratitude Journals™.

Check out the episode to learn more. 

This episode is brought to you by Mindscope. Mindscope is a full-service staffing and recruitment SAAS developer and provider offering applicant tracking, customer relationship management, unified communications, and task management. Mindscope is an Able integrated partner and gives recruiters robust front and back-office functionality.