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April 21, 2021

Episode 26: Turning Recruiters into Marketers with Jessica Rowen

On this episode of the You Own The Experience podcast, Robert Mann is joined by Jessica Rowen, National Marketing Manager at TalentWorld, a Toronto-based staffing firm that takes a tech- and marketing-first approach to recruiting.

Here Mann and Rowen take a deep dive into the increasing need for recruiters to wear a marketing hat. No longer simply a cog in the staffing machine, platforms like LinkedIn have made recruiters themselves develop their own brands, and forward-thinking firms are pushing their team members to leverage what is proving to be a powerful new approach.

The pair also chat about:

  • How automation can help to ensure recruiters have enough time to level up in marketing.
  • The three main areas of focus for firms who want their teams to be more marketing-savvy.
  • The similarity between the sales funnel and the hiring process.
  • Whether candidate nicknames are a solid staffing metric.

Check out the episode to learn more. 

During this week's “Ask Lauren” segment of the podcast, Robert Mann and Lauren Jones, Consultant & Advisor to the Staffing & Recruiting Industry and HR Tech Super Nerd, discuss creative ways to engage your talent pool already in your ATS and why that is so important in the early 2021 labor market. 

 

This episode is brought to you by NAPS, Able, and Great Recruiters.