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October 14, 2020

Episode 13: Why the Importance of Referrals Is Only Growing with David Folwell


On this episode of the You Own the Experience podcast, Robert Mann talks with David Folwell, President at Staffing Referrals and The Growth Co., and someone Rob calls the Dos Equis man of staffing: one of the most interesting people he knows.

People don’t trust companies to talk about themselves. People trust people - particularly third parties that don’t have skin in the game. For anyone in staffing, referrals are arguably your most powerful tool, whether you’re talking about enhancing your brand or demonstrating marketing ROI. But how exactly should you be using them?

In this episode you’ll also hear about:

  • The differing roles of NPS scores and referrals in attracting candidates
  • How automation can help staffing firms survive through COVID-enforced layoffs
  • Why using text in cold outreach still works… if you’re smart about it

Check out the episode to hear more. And don’t forget to submit your questions for our “Ask Lauren” segment via email to robert.mann@ableteams.com. This is a segment of the podcast where Robert Mann asks Lauren Jones, Consultant & Advisor to the Staffing & Recruiting Industry, Tech Stack Expert, and HR Tech Super Nerd, fiery questions from listeners like you about the staffing industry.

This episode is brought to you by Glider.

Theme music by Hendrick Valera.
Editing & Mastering by Joel North.